panel discussion

American Single Malt Whiskey: the proposed Legal Whiskey Category

The American Single Malt Whiskey Commission petitioned the US Alcohol and Tobacco Tax and Trade Bureau (TTB) to add an official definition for this category of whiskey, and they hope it will become law in early 2022. In this panel discussion, Clay Risen, a reporter and editor for the New York Times and Steve Hawley, the President of the American Single Malt Commission and Global marketing VP for Westland Distillery, discuss the proposal process that the Commission has taken and the future of the single malt category in United States.  We’ll look at the definition and requirements of the category, how it differs from that of single-malt scotch whisky, what brands of American whiskey may or may not qualify for it, and how it all came together. 

We’ll also have a live Q&A so you can engage directly with our expert panel during the event.

Don’t forget to join us for other Panel Discussions, every Wednesday at 8:45pm EST/5:45pm PST

Hosts:
Clay Risen, reporter for The New York Times and author
Most recently, Clay released his fourth book "Bourbon: The Story of Kentucky Whiskey." A veteran spirits writer, judge and critic, he has written several other books about whiskey, including "The Impossible Collection of Whiskey," "Single Malt: A Guide to the Whiskies of Scotland," and "American Whiskey, Bourbon and Rye," which has sold more than 100,000 copies.
Special Guests:
Steve Hawley, Westland Distillery
Steve was part of the original team in 2010 that built the Westland brand and business from the ground up. He began his career in the advertising industry focused largely on beverage brands including Constellation Brands, E&J Gallo, Pabst Blue Ribbon, Starbucks, and Pepsi to name a few. After years of helping others realize their visions, Steve wanted to build his own in the world of whiskey he has such a great passion for. With Westland, he’s not only given birth to a widely respected brand but also an entirely new category of whiskey in American Single Malt. In his role as a founder and now President of the American Single Malt Whiskey Commission, he is working to establish and protect the category across the globe.